Looking for an additional lead generator? Then you might
want to consider using a very effective but
often-overlooked sales tool: A customer newsletter.
Reasons
to create a newsletter
-
Newsletters
can attract new customers, increase repeat business
from existing users, enhance your company's
reputation and improve customer communication.
-
Newsletters
enable you to provide more in-depth information to
readers. This is especially important when trying to
educate people about hearing loss and hearing aids.
-
Newsletters
have a longer shelf life than ads, for instance, and
are likely to reach a wider audience.
Maximize
your results by maximizing exposure
-
Mail
the newsletter to all former and current customers.
Also, send it to potential customers who may have
requested information in the past.
-
Place
a stack of newsletters wherever customers visit,
i.e. your reception area, waiting area etc.
-
Distribute
your newsletters at seminars, information days or
exhibitions. Publish your newsletter on your
company's website.
